Top 100 interior company 2017 Ep.2
Growth
Business remains global, but the U.S. market is by far the biggest. With 15 of the Giants strictly U.S.-focused, more than half complete at least 90 percent of their projects here. (Not counting the three firms based internationally.) Of the firms conducting business abroad, 74 percent work in Asia and the Pacific Rim, 60 percent in Europe, and 51 percent in Canada. Volume was up in Europe and the Caribbean, by 11 percent and 20 percent, respectively, while the Middle East was down 15 percent. Of special note: Mexican projects have attracted 39 percent of these firms, the highest volume since we began keeping track 10 years ago.
The last 40 years haven’t always been kind, for sure, but right now it’s safe to say that the Giants’s interior design business is robust and poised for continued success—71 firms reported revenue growth, and 88 expect business to be even better this year. When we asked about new tactics to generate that growth, the words that came up most were expand and diversify. We’re talking across the board. Expansion and diversification of the kind of work firms do, where they do it, and what kind of talent they recruit to get the job done. That’s what a 40-year learning curve gets you. So let’s just say it: Here’s to 40 more!