Today more than ever, 3D is getting a lot of prominence in the psyche of a lot of people. It’s getting so much momentum in different areas of business spanning retail, animation, product design and development, and architecture and interior design.

In a nutshell, 3D technology is defined as the creation of a three dimensional representation of an idea whether it’s physical (like a prototype) or visual (think blueprints, but better). Compared to before, 3D has become even more ubiquitous as the software has become more available to users whether of big or small institutions and the education of using such software being taught already in most schools and professional classes.

But what can 3D rendering do for you? How can it revolutionize your business and contribute to your bottom line? Here are some reasons as to why 3D rendering is your ally in raising the stakes in this fast paced and highly competitive business landscape:

1. Being first to market.

With many products and services coming out, honestly, quality is very subjective. Even with proof, quality can always be topped by any competitor. Now with 3D rendering technology, what people cannot discount from your product is how fast you were able to get it out to the market. First to market nowadays is the name of the game and being first is a battlefield your competitor cannot beat you at. You get first dibs on public consciousness, which makes you top of mind for whatever niche you want to own.

With 3D rendering technology, you are able to provide the number one need of the marketplace: the need for speed.

2. Decision-making progress

The essence of 3D rendering aside from speed is efficiency. Instead of looking at flat drawings for example of a product, 3D renders are able to give any decision makers the nuances of a specific product from how it looks to how it’s used.

For example, if you are seeking to revolutionize the condiments industry with a new bottle design for your line of ketchup and mayonnaise, 3D rendering software and machines can help you design and tweak as you wish to achieve a goal. Instead of making the customer experience the last in the design chain, 3D rendering technology gets it at the top which makes the whole process faster and cheaper. From let’s say a team of 20, 3D rendering cuts it down to three with your product designer, 3D software expert, and you. It also cuts the red tape of approvals which helps you achieve the first reason above.

3. Visually stunning

People nowadays are more visual. There is a reason social media sites provide more credence to infographics and video on their feeds. With 3D rendering, the sky’s the limit when it comes to visual presentations. Whether it’s an animation for a film to a floor by floor look at a building, 3D rendering is a certified game changer and provides perspectives that no tracing paper can ever provide.